Category: VoIP

Between April and July last year, the number of newly registered businesses in the UK jumped from 7,000 to a staggering 18,000 (source. Office for National Statistics). And now, according to the business support organisation Enterprise Nation, it looks as though we’re well on track to exceed those numbers moving into a post-COVID era.

We could delve into the myriad of reasons why — ranging from widespread redundancies to the obvious and pragmatic shifts in the way services are now being consumed. But the real question should be aimed squarely at what it is, precisely, that will determine their success.

Starting a new enterprise is difficult at the best of times. Building something from scratch in the wake of a global pandemic, on the other hand, will be fraught with a very different set of challenges.

Here we outline the key reasons a robust telecommunications strategy is crucial for start-up success in 2021.

Business-grade internet / fibre
With online sales increasing by over 46% (source. Office for National Statistics), it’s not hard to see why so many new businesses will be digital-only or have online as a key component of their business model.

In which case, business-grade internet (otherwise known as fibre) will be imperative for any organisation looking to keep pace with the rapidly changing landscape. Unlike consumer connections, business-grade internet isn’t restricted by data limits. So, if you’re exchanging large files all day long, or you need to handle peak-time traffic from network users, fibre will add serious speed to your operation.

On top of all that, a business-grade internet connection lays a robust foundation for supporting various resources/communications across your entire business infrastructure. This brings us to our next point…

Telephony / mobile
Depending on your internet speeds, there will be different telephony systems you could theoretically implement within your new business — but we’ll come back to those in a moment.

Plenty of customers are still picking up the phone to enquire about services and business information. In fact, a study conducted by Invoca revealed that 75% of customers believe that calling a business is the best way to get a quick response — calling it the “most effective form of customer support”.

With this in mind, it’s pretty clear that new start-ups can’t afford to neglect telephony for fear of cutting out a pretty significant chunk of new enquiries. On the other side of things, a robust telephony system can also strengthen communications across different business areas, unify teams and improve productivity.

Circling back to what we said earlier about there being different kinds of telephony systems available, it really comes down to whether a hosted, on-premises or hybrid solution best fits your needs and infrastructure. If you’re unsure, you can check out a recent article we wrote about the subject that will definitely resonate with new businesses in 2021.

Regardless, a robust telephony system should be at the core of your telecommunications strategy. Other advantages include:

• Lower call costs
• Multi-media messaging
• Group calls / meetings
• Hot-desking
• Local area number no matter where you are located
• Mobile integration

On the subject of mobile, you can even get a landline telephone number for your smartphone. This is particularly ideal for small businesses who are just starting out, who perhaps don’t want the hassle or expense of a landline installation but require a professional front-facing telephone number.

If you’re starting a new venture and thinking of renewing your mobile contract, check out the top business smartphones for 2021 here.

Cloud hosting
We’ve already touched on hosted telephony systems. But the benefits of cloud hosting, on the whole, are even more immense.

The combination of virtual servers and software as a service makes cloud hosting ideal for new small businesses to enhance their resources without taking up too much space or expense. It also gives new companies the flexibility to scale operations appropriately and cost-effectively as the business continues to evolve and grow.

Another huge benefit of cloud hosting is data security. Offsite cloud-based backup services mean that new businesses don’t have to worry about forgetting to backup essential data. It also ensures certain resources that aren’t hosted locally (including telephone systems) remain operational and accessible in the event of a local disruption (flood, fire, local power outage, etc.), and business continuity can resume. These aren’t things new businesses tend to think about, but it’s always good to prepare for any eventuality.

Why choose Fidelity Group if you’re a start-up in 2021
2021 is going to be a trying year for all businesses — not just for start-ups.

With that in mind, new enterprises looking to start strong should be thinking about their telecommunications — which, as we’ve outlined, extends far beyond simple telephone systems.

Here at Fidelity Group, we look at the bigger picture. We deliver unique, tailored solutions that combine to form an overarching strategy designed to enhance your capabilities, improve operations and strengthen your business. We then bolster this with 24/7/365 dedicated technical support and customer service, forging relationships with all our clients to help ensure success on their journey. Everything is handled under one roof, including energy.

Get in touch with the team today and see how we can help your new business thrive now and for the longer term.

As Government restrictions continue to tighten, it looks as though businesses everywhere will be required to adopt longer-term remote working conditions for the majority of their staff.

According to the UK’s Office for National Statistics, nearly half of all adults in employment were working from home due to last year’s social distancing measures. Now that efforts to maintain distancing throughout the most recent wave have only increased, it’s fair to say those numbers are likely to continue to grow.

In short, 2021 is shaping up to be another challenging year for everyone. Ensuring your business has a robust communication strategy in place for internal teams and customers has never been more important. This is where having the right — make that best — telephony system is going to be most vital.

So, where do you even begin to start?

On-premises, hosted telephony or both?
Whenever we think about remote working, it’s common to think only about using VoIP (Voice-over-Internet Protocol) via a hosted telephony system. After all, a hosted voice system is stored in the cloud, with calls, signalling and features handled off-site.

Not only is VoIP typically cheaper than traditional calls but hosted telephony systems are also incredibly agile, accommodating a myriad of communication and collaboration requirements for teams working remotely. This includes multi-media messaging, file-sharing and the ability for users to set up a personal device to function as their work telephone; receiving and making calls using an existing business telephone number from their mobile.

For internal teams, scattered across multiple locations, this can prove invaluable for making sure day-to-day operations continue as usual. For external-facing teams, such as customer support and sales teams, this can mean all the difference between excellent customer service and the permanent loss of a client due to a communication breakdown.

Sounds like a pretty open and shut case, right? Well, not exactly.

Not everybody has the infrastructure or internet speeds to accommodate this kind of setup. For some organisations, an entirely on-premises system will be their only viable option. These systems are known as on-premises PBX (Private Branch Exchange) and are typically what we think of whenever we think of a traditional analogue or ISDN phone system.

At face value, PBX systems do appear to lack some of the qualities afforded by cloud-based systems. However, they still provide a solid foundation for building a comms strategy that will enable staff to work remotely, especially when integrated with the appropriate hardware. There are some extraordinary handsets and products available to broaden your on-premises system’s capabilities, giving teams greater functionality and flexibility.

If your business still uses traditional analogue and ISDN lines, it may be possible to implement a hybrid solution. Hosted PBX systems (also known as IP-PBX) combine the best elements of an on-premises system with all the benefits and flexibility of a system that’s hosted in the cloud. This means they can handle voice calls, video calls, data, and link up with a wide range of applications essential for teams collaborating both on-site and out of the office. In short, they make unified communications across an entire organisation simple and seamless.

And the answer is…
So, after all, is said and done, what exactly is the best telephony system for working remotely?

The answer to that question will ultimately come down to the depth and breadth of your organisation — as well as the logistics of being able to implement some of the options we’ve outlined in this article. Not all telephony systems are created equally, and not all businesses are completely alike.

Here at Fidelity Group, we don’t believe in a one-size-fits-all approach to telephony. We see every business as an individual, ensuring our clients receive the best solutions to meet their staff and customers’ needs.

One possible solution is Horizon Collaborate. With a comprehensive range of features, designed to work across a wide range of devices and operating systems with minimal connectivity requirements, including file-share, video and multi-party conferencing, this unified comms platform offers a more complete solution for teams working both on-site and remotely.

2021 is going to bring a myriad of challenges to businesses everywhere. Speak to us today and discover how we can implement the best telephony solution to accommodate your communication needs now and in the longer term.