Business marketing has changed drastically over the years, and business owners are now under pressure to adapt and thrive within this new competitive environment. In a world where companies are competing hard to reach the pinnacle of success, businesses need to stay relevant and be available to their customers 24/7.
To ensure this, many companies utilise a toll-free number service to strengthen customer relationships, maintain brand recognition, track consumer behavior, and improve customer retention rates. A toll-free number is an indispensable asset that helps businesses grow over time. It allows your customers to call your business for free and the toll-free call’s cost is borne by companies (who are usually the toll-free subscribers), and not the calling party (customers).
Toll-free numbers make your business much more accessible. And even with cell phones now being nearly ubiquitous, a toll-free number can be a marketing tool in and of itself. Plus, toll-free numbers are relatively inexpensive, so if you use them right, they can be a low-hassle way to better connect with your customers. And that’s always the end goal.
1. Better customer service
Customers often prefer communicating with a business, be it before making a purchase decision or for post-sale services. Companies will have to ensure a smooth and uninterrupted communication process between customers and the support team. That is the only way they can enhance the customer experience and retain their loyal customers.
With toll-free numbers, businesses can enable customers to instantly connect with their support agents to get their issues resolved, which, as a result, improves engagement and customer satisfaction rates.
2. The portability factor
Toll-free numbers are portable; therefore, companies can retain their old number for receiving essential business calls. They do not have to switch to another number when relocating their business to a different location. As a result, companies will not face any disruption in handling customer communications.
3. Strengthens your brand image
On a fundamental level, having a free number that your end-users can dial to have a quick chat and get their issues solved makes your organization look good. Service of this kind is imperative for a business that is willing to take that extra step to help its customer and maintain its brand image.
Toll-free numbers come with considerable trust benefits. They are highly recognizable as business contact numbers, and an organization that uses them is unlikely to be seen as a small-time operation. These numbers can be highly useful as a catchall identifier that users will trust.
4. Acts as a marketing instrument
Promoting your toll-free numbers on marketing platforms can maximize the turn out of the customers instantly. Companies can also take advantage of the ‘click-to-call’ feature by directly linking their toll-free numbers with call extensions.
According to Google, a majority of search users connect with a business directly through the ‘click-to-call’ option. They find it convenient and easy when compared to other methods of communication.
5. It is cost-effective
Today, toll-free numbers services are easy to set up & affordable for businesses of all kinds. The subscription rates for these services are lower than regular telephone services.
6. Cloud advantage
Toll-free numbers work with cloud platforms, which gives it additional advantages over the traditional phone system. Cloud communication platforms provide maximum uptime and robust infrastructure, which helps companies build better customer experience.
When a company fails to offer a toll-free number, consumers are most likely to pass on to the ones that do. Switching from a traditional number to a toll-free number can help a company reach out to larger audiences and get more potential customers. Using toll-free numbers can also elevate a company’s brand image, save costs, and generate rewarding sales leads.
Sources: https://www.kaleyra.com/ and https://www.businessnewsdaily.com/.
